Google Business Profile Optimization
🔧 Google Business Profile Optimization
If your business isn’t showing up in Google’s local results, it’s not because your competition is better — it’s usually because they’ve optimized their Google Business Profile (GBP) and you haven’t. The good news? You can fix that today.
Whether you're just getting started or want to fine-tune your listing, this guide will walk you through everything you need to know: setting it up, getting verified, and optimizing it for maximum visibility.
If you are interested in working with TrueKrone to set up your GBP, CLICK HERE
✅ Step 1: Set Up Your Google Business Profile
If you haven’t claimed your listing yet, start here:
Go to google.com/business
Click “Manage Now”
Enter your Business Name and select the right category (select the category that is most specific to your business, you will have opportunities later to add additional categories and services)
Add your location, service areas, and contact info
Choose whether or not you want to show your address - If service based you will want to hide your address and focus on service area, if you have a physical location, you NEED to show your address.
Add your website, hours, and description
📍 Tip: Choose a category that closely matches what you do (like “Plumber” instead of just “Home Services”).
🔐 Step 2: Verify Your Business
Google needs to make sure you’re legit. Below is a document walking you through Video Verification (most common way to verify)
Once verified, your profile becomes live, and you can start optimizing.
🚀 Step 3: Optimize for Visibility & Conversions
This is where most businesses fall short — but not you.
Here’s what to focus on:
📷 Add High-Quality Photos
Exterior, interior, staff, vehicles, products — give people a real look at your business.
Add a logo and cover image.
✍️ Write a Keyword-Rich Description
Include what you do, where you serve, and what makes you different.
Example: "We’re a family-owned landscaping company serving Menomonie, WI with experts on residential lawn care, landscape design, and tree removal."
🗂️ Choose the Right Categories
Use your primary category carefully — it impacts what searches you show up for. Add secondary categories too if needed.
⭐️ Get and Respond to Reviews
Reviews are ranking fuel and trust-builders. Ask your best customers to leave a review and reply to every one of them.
Automate your review process with Connectifize CRM
🔁 Post Weekly Updates
Use the “Posts” feature to share updates, promos, photos, or blog links. It shows Google you're active — and gives customers more to engage with.
📞 Enable Messaging (if available)
Let customers message you directly from your listing — just be sure to reply quickly!
🧠 Bonus Tips for Next-Level Optimization
Use UTM codes in your website link to track traffic from GBP
Add services and products to your profile
Keep info updated regularly (especially hours and holidays)
Use your exact business name — no keyword stuffing
🎯 Free Download: Google Business Profile Optimization Checklist
Want to make sure your profile is fully optimized and ready to rank?
This simple step-by-step guide will walk you through the entire process, from setup to review generation — so your business shows up where it matters most.
👋 Final Thoughts
Your Google Business Profile isn’t just a listing — it’s your first impression in local search. Taking the time to set it up right, keep it fresh, and actively engage can make the difference between getting picked or getting skipped.
If you’re not sure where to start or want someone to take it off your plate, I’m here to help.
