How to Rank Higher in the Google Map Pack: A Simple Guide for Small Business Owners
If you're a small business owner, you already know that when people search for services in your area, the Google Map Pack is prime real estate. It’s that top 3-pack of local business listings that shows up before the organic search results — and if your business isn’t showing up there, you’re leaving money on the table.
The good news? Ranking in the Map Pack isn’t rocket science. You just need to focus on a few key factors.
In this post, I’ll break down exactly how to improve your chances of showing up in the Map Pack and getting more calls, website visits, and foot traffic.
🗺️ What is the Google Map Pack?
The Map Pack (sometimes called the "Local Pack") is the box of 3 local business listings that appears when you search for services near you.
Example: Type in "HVAC Repair Menomonie" or "Best Pizza Near Me" — you’ll see a small map and three business listings underneath it.
That’s where you want your business to live.
🔥 5 Ways to Rank Higher in the Google Map Pack
1. Optimize Your Google Business Profile (GBP)
This is your #1 priority.
Make sure your profile is:
Fully filled out (Name, Address, Phone, Website, Hours)
Categories are accurate and specific (don’t just put “Restaurant” — put “Pizza Restaurant”)
High-quality photos uploaded regularly
Detailed business description with keywords
Bonus Tip: Add products or services in your profile if available.
2. Get More High-Quality Google Reviews
Reviews = Trust + Local Ranking Power.
Encourage your happy customers to leave reviews and always respond to them (both positive & negative).
Pro Tip: Use automation tools (like Connectifize) to send review requests to customers right after service.
3. Keep NAP Consistent Across the Web
NAP = Name, Address, Phone Number
Make sure your NAP is exactly the same on:
Your website
Google Business Profile
Yelp, BBB, Facebook, Local Directories
Inconsistent info confuses Google and hurts your ranking.
4. Add Local Content to Your Website
Google looks at your website too!
Create pages or blog posts about:
Your specific service areas
Local events or partnerships
Community involvement
Example: "Top 5 Places to Eat in Menomonie, WI (Plus Our Favorite HVAC Tips)"
5. Build Local Citations & Backlinks
The more credible websites mention your business, the better. Submit your business info to local directories like:
Yelp
Chamber of Commerce
Angi
Local news sites or blogs
Even better: Get backlinks from local businesses or organizations.
🎯 Free Resource: Map Pack Ranking Checklist
To help you get started, I’ve put together a Free Map Pack Ranking Checklist — a simple, step-by-step guide to make sure your business is doing everything it can to show up in the Map Pack.
👉 Download the Free Checklist Here
✅ Final Thoughts
The Map Pack isn’t just about being seen — it’s about being chosen.
When people see your business at the top, with good reviews, clear info, and a solid local presence, they trust you more.
Use this guide, grab the checklist, and start climbing those rankings.
